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Cisco Confidential
4
Growth in
Mobile Data:
26x over 5
years
Lack of spectrum
and inability to
rapidly increase
# cell sites
A shift from
outdoor
consumption to
indoor
WiFi already used
to support >30% of
US smartphone
usage
Economics of
indoor offload and
small cell systems
180% increase in
signalling traffic
due to
smartphones
• Easy%Connec+vity%
• Seamless%
Authen+ca+on%
• Session%con+nuity%%
• Applica+on%
transparency%
4
• Deployment%
Complexity%
• Consistent%User:
experience%
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