Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Verizon Precision Marketing
23
Verizon is working to sell demographics about the people who, for example, attend
an event, how they got there or the kinds of apps they use once they arrive.
Dedicated business unit to help
companies understand their
customers’ usage data
Aggregates and anonymizes
subscriber data and reports
Extension of online information,
with websites tracking clicks and
visitor information and interests
Allows customers
to ‘opt out’
Location
Analytics
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