Cisco ASR 5000 Series 3G Home NodeB Manual do Utilizador descarregar pdf (Página 40)

O2 UK

!  Target 15,000 sites across the UK

!  O2 is realizing a cost savings from previous wholesale

partnerships, marketing and brand image boosts, network

offload benefits in dense areas, and joint marketing

opportunity through proximity based advertising

!  Target market—hotels, bars, department stores, train

stations,

and football stadiums

!  The sign up process was auto-provisioned for all O2

customers with Wi-Fi devices by the end of the 2011 with a

one-time registration based on MAC address; SIM-based

authentication is now in deployment

“We don’t see Wi-Fi as trying to replace 3G, [but] there will always be physical

limitations. The spectrum is limited. Wi-Fi increases your overall capacity to service

demand.”

—Gavin Franks, Head of O2 Wifi

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Cisco ASR 5000 Series 3G Home NodeB Manual do Utilizador Página 40