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Cracking the Nut with Wi-Fi Location
27
% OF WI-FI VENUES ENABLED FOR ADVERTISING
Source: Cisco & RCBG SP Wi-Fi Monetization Research (2013)
Volume-Based Impressions
Venues
LBS
100%
No
eCPM
$2-$5
Targeting-Based Mobile Ads
Venues
LBS
10%
Yes
eCPM
$24
20% 0% 40% 60% 80% 100%
Volume-Based Impressions
Hyper-Targeted
ARPU uplift
by year five
$5.82
More mobile
advertising
revenues
in 5 years
x2.5
Moving to Targeted Mobile Advertising
Location-Based
Advertising
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