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Mobile Advertising Is Broken
25
Mobile CPMs are below expectations, closer to desktop than television
Location-Based
Advertising
Hulu (popular content)
Cable (local)
Broadcast TV primetime
Online video ad (prem.)
Broadcast TV
Online Banner
Cable Network
Online video ad—UGC
$20 $0 $40 $60 $80
Source: RCBG analysis of advertisement market
Cable (highly targeted)
Mobile
Mobile
Cable (highly targeted)
Want that
Getting this
Average CPM $ by Advertising Type
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