Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Mobile User Behavior Reveals Opportunities
26
UK retailers missing out on up to £12 billion in potential sales
by failing to engage consumers through digital channels
Source: Conlumino, TNS Global, Nick Lippis
50%+ of all purchases influenced by
mobile apps and social media
19% of mobile users turned on location
services in 2012
94% of users who receive location-
based services consider them valuable
Location-Based
Advertising
Comentários a estes Manuais